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Franklin - Local Town Pages

Which Way to Apricot Lane? This Charming Boutique Is Ready for Spring!

By Jennifer Russo

A boutique with a flair for both fashion and building community?  Yes please!

With spring springing up, it’s time to pack away those dark sweaters, leggings and boots and refresh your wardrobe with some new, lighter, and brighter styles. This season’s trends are bringing forth bright whites, cobalt blues and Kelly greens, bold fuchsias, and “Girlcore” – a modernized feminine look that includes open crochet, florals, shades of pink, a little ruffle action, and can be as bold or as subtle as you want it to be.

The great news is that we don’t need to haul ourselves into the city to get our hands on these latest styles, since there is a new boutique right in our own backyard that sources from the best designers. Stroll down to Apricot Lane and walk into a world pulled straight from the pages of your favorite fashion magazines. The spring stock is breathtaking, with something for everyone – dresses, tops, bottoms, accessories, and even biodegradable paraben-free face masks and body wash infused sponges (perfect for your gym bag or travel).

After receiving her Business and Marketing degree in her native Poland, working in the United States as a visual merchandiser for well-known shops like H&M and Bloomingdales, and expanding her creativity during the “retail break” that Covid brought about – Marta McNulty thought it was time to venture out on her own fashion retail journey. Opening Apricot Lane was a great way to marry her love of fashion with creating something truly special for the community. 

Marta attends a number of trade shows throughout the year to check out the latest fashions and vendors that come from across the globe. She selects styles she believes would be a great fit for women who live in our neighboring communities.

“Getting to know my customers and understanding their different fashion needs and preferences is one of the best parts of what I do,” shares Marta. “I am always looking for trendy, quality items that can be versatile – with the small details that make it really unique,” she says. “Sustainability is also very important to me, so I offer brands that are not only fashionable, but are also eco-friendly.”

Marta’s philosophy is the idea of wearing what you want, what you feel good in, and what speaks to who you are as an individual. She and her super-friendly staff are ready to help you find just what you’re looking for.

“I believe in choosing what you wear because YOU love it and feel good in it. You aren’t like anyone else, and that’s a beautiful thing. So, dress to reflect that. We each have distinctive styles, different things that make us happy, and accepting who we are is so important.”

Balancing business ownership and family, Marta knows what it means to want to feel good about yourself while juggling multiple responsibilities. Striving to provide what our families need – like getting dinner on the table and helping our kids with their homework AND working long hours to ensure a successful venture – are all things she understands firsthand. The great thing is that we can still have our individual style and look amazing while doing it. The perfect top or accessory can sometimes boost our confidence and outlook as we tackle everything that we need to accomplish. 

Apricot Lane is truly a hidden gem. It’s an eye for fashion and a heart for the community, that provides a wonderful opportunity for shoppers to support a local, growing business. And not only this one, but others too. Marta loves to collaborate with local artisans and small businesses, independent wellness product owners and more, with popups and sip & shop events to enable people to get to know each other and network with others.  

From brands like Good American Jeans, GILLI, Wanakome, Molly Bracken, French Connection and Skies are Blue, Apricot Lane brings to Franklin domestic and international brands that can’t usually be found in other stores, so clients will always be at the forefront of today’s hottest looks, whether they are looking for something casual-chic for a trip, something to wear to a special event, a “notice me” top, or a unique gift. 

Visit Apricot Lane and check out their newest fashions for spring! They are located at 342 East Central Street in Frankin, just behind Starbucks and next to The SHED. Check them out online at and give them a follow on Facebook and Instagram at @ApricotLaneFranklin